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Online Marketing Services

A variety of online marketing services are available for the departments, events and initiatives throughout the college. They are:

  • WCJC Primary Facebook Page and Home Page postings
  • Secondary Social Media Page Development 
  • Internet Advertising- Google Ads and Facebook Ads

 

Steps for Requesting Facebook and Home Page Postings

Requests for online marketing services may be submitted for consideration by any WCJC employee. However, due to the limited area of online marketing space and scheduling, some items may not be selected for release.

The college online marketing options currently include:

  1. Home page news posting on wcjc.edu
  2. Facebook posting (on the main college official Facebook page)

Please understand that the amount of news waiting to be shared varies over time, and the college is limited as to how much news can be released through established online marketing areas. The Internet Marketing Coordinator will approve, prioritize, manage and release items submitted as scheduling allows, with a focus on the needs and interests of students and potential students.

Step 1. Submit web form

Fill out form completely and hit “submit” at the bottom.

*Note: Online marketing services will be best equip to help you achieve your goals if you offer thorough information and explanation in the fields provided.

Step 2. Check for postings

Once you have submitted the online form you may only be contacted if the Internet Marketing Coordinator needs to clarify any information with you. Please check the home page and Facebook page for posting.

 

Steps for Requesting a Secondary (dept. or specific area) Facebook Page

Requests for the creation of official secondary Facebook pages can be made by department heads, division chairs, club sponsors and leaders of areas within the college seeking to manage the requested page.

Step 1. Requesting employees may submit a Social Media Page Request online.

Step 2. Upon approval of the request, the Internet Marketing Coordinator will schedule Social Media Training with the page administrator and any other employees in the area designated to serve as page administrators of the page in question. The training will cover college social media policy, platforms in use and platform operations for individuals who need technical guidance or are new to the social media platform they will be using.

Step 3. Upon completion of the Social Media Training the new page administrators will be given clearance and official graphics to construct their own pages, or will be welcome to stay after the session to build their page with assistance from the Internet Marketing Coordinator. All official Facebook pages are required to follow the above procedure

The Internet Marketing Coordinator will serve as the social media administrator for the college, though page monitoring and maintenance are the responsibility of individual page administrators. All questions regarding social media platforms, posting, and operations should be directed toward the Internet Marketing Coordinator.

 

 

Steps for Requesting Internet Advertising (Google Ads and Facebook Ads)

Google Ads and Facebook Ads are a form of paid advertising. Departments are required to provide funding for paid advertising requests. To request Internet advertising employees must follow the established procedures for Advertising Requests and submit the appropriate form to the Office of Marketing and Communications via fax at (979) 532-6493 or through campus mail.

Please note that Google Ads and Facebook Ads are requests that require an Internet Marketing Plan to be created by the Internet Marketing Coordinator. An Internet Marketing Plan would be for a term of no less than one year. A cost estimate for the one year plan would be a minimum of $1,820. Advertising plans, including internet marketing plans, require six months advance planning while advertising graphic designs require 30 work days.

 

For further information about online marketing services please contact Amanda Heard, Internet Marketing Coordinator, at hearda@wcjc.edu or (979) 532-6573.

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